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This web site tourismauthority.go.ke had the following in the site, "Thursday, January 12, 2017." We noticed that the website stated " Tourism Regulatory Authority TRA is a corporate body established under section 4 of the Tourism Act No." It also said "28 of 2011 and is mandated to regulate the tourism sector in Kenya. This entails developing regulations, standards and guidelines that are necessary to ensure an all-round quality service delivery in the tourism sector. Tourism licensing is premised on ensuring customer satisfaction and competitiveness of the country as a tourist destination. Thus, all activities and se." The header had TRA as the highest ranking optimized keyword. It is followed by Regulatory, Authority, and Kenya which isn't as ranked as highly as TRA. The next words tourismauthority.go.ke used was Tourism authority. Licensing was included but could not be seen by web engines.